A single-page website designed to sell beach front apartments in Bali

Kiara Beachfront

What the project is about?

An international real estate agency, specializing in investment properties across various countries, expanded its operations to the Bali market. The task was to develop a landing page for selling apartments in the Kiara Beach complex, located on the picturesque Bali coastline.

About

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The primary goal of the landing page was to convey that the apartments in Bali are not just a piece of real estate, but a source of passive income. The Kiara Beach complex offers all the necessary infrastructure for comfortable living, including a pool, cafes, restaurants, and a gym. Additionally, a dedicated management company handles all aspects of client check-in and check-out, as well as promotions. This ensures that the owner does not need to manage the rental process, simply receiving rental income directly into their account.

Goals

What insights did we get?

After conducting interviews with the sales team, we identified several key insights:

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The primary interest in these apartments comes from individuals looking to invest in real estate. To address this, the website prominently features information on the profitability and liquidity of this type of asset on the homepage.

Investment Focus

Many investors prefer to invest in real estate during the early stages of construction, as this offers the potential for higher returns due to price appreciation. This insight guided the presentation of investment opportunities on the site

Early-Stage Investment Appeal

Investors from countries with volatile economies often seek opportunities in regions with more stable economic conditions. To cater to this audience, the site includes information on Indonesia's economic stability and growth

Economic Stability

How was the website final identity shaped?

Given the property’s location on a lush island by the sea, the website’s primary colors were inspired by the hues of water, sun, and sand. Additionally, coral accents were used to draw the user’s attention to key areas of the site.

Inspired by Nature

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What were the outcomes and key metrics?

Launching date

20/08/24

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Conversion rate

over

3,5%

Total Transactions Value

over

$800k

Other projects

Bali apts

(coming soon)

Villas

(coming soon)