Beauty Master is a service that helps users find beauty professionals by sorting them based on ratings, reviews, price, services, and location

Beauty Master

What the project is about?

Beauty Master was designed to simplify the process of finding and booking beauty services. The app aims to provide a user-friendly platform where individuals can easily locate beauty specialists that meet their specific needs and preferences. The design focused on creating a seamless experience from searching and booking to navigating and communicating, ensuring that users can efficiently manage their beauty appointments.

About

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The primary goal was to create an intuitive and efficient platform for finding and booking beauty professionals. Key objectives included:

Goals

Make it easy for users to search and filter beauty specialists based on various criteria like ratings, price, and location

User Convenience

Allow users to book services at home or in a salon, with a straightforward scheduling system.

Booking Flexibility

Provide route tracking and estimated travel time to enhance user convenience

Navigation Support

Enable in-app chat for seamless communication between users and beauty professionals

Communication Integration

Facilitate secure and convenient payments directly through the app

In-App Payments

What was the design journey?

Conducted detailed interviews with key stakeholders to understand their vision, goals, and specific requirements for the app

In-depth Interviews with Stakeholders

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Developed a comprehensive Product Requirements Document (PRD) outlining the app’s functionalities, features, and user needs

Creating the Product Requirements

Performed a SWOT analysis of competitors to identify their strengths and weaknesses. Conducted in-depth interviews with beauty professionals to uncover their needs and preferences. Focused product development on convenient search features, a variety of filters, and integrated in-app payments. Additionally, worked on a notification system for clients and professionals to enhance interaction. This feature set distinctly differentiated the app from competitors.

Market and Competitor Research

Explored various visual styles to determine the best look and feel for the app, ensuring resonance with the target audience

Finding the Visual Style

How was the app’s final identity shaped?

Developed a cohesive design system, including color palettes, typography, iconography, and UI components, to maintain consistency throughout the app.

Creating the Design System

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Following a thorough analysis of competitors' strengths and weaknesses, and the creation of a distinctive visual style for the app, Beauty Master has successfully set itself apart in the market. This unique approach led to a profitable sale for the product owner

The outcome

Masters’ profiles
Clients’ profiles
Chats
Wallet and Transactions

Key Features

UX Testing and Enhancements

The "Profile" section, where beauty professionals create and manage their personal details, and the "Calendar" section, where they schedule and manage client appointments, were prototyped and tested with seven beauty professionals. The testing led to the following improvements

Profile and Calendar Sections Testing

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Added visual indicators to the calendar to show appointment availability: red for fully booked days with no available slots, and grey for days with some free slots. This allows professionals to quickly identify fully booked days without having to check individual appointments

Enhanced Calendar Indicators

Implemented a feature that allows adding clients who do not have the app through the professional’s contacts. This ensures all appointments are visible within the app and helps attract new users

Client Addition Feature

Enabled beauty professionals to have both a specialist and client profile, allowing them to book appointments with other professionals as well

Dual Profile Capability

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